Law Research Paper Example | Topics and Well Written Essays - 1000 words

Law - Research Paper Example 1. Arguments in support of firing the teacher (Pros): There are numerous grounds on which the aforesaid high school teacher is liable to be punished and they are stated as follows: I. The act of posing for an adult website is an immoral act by itself and should not have been committed by the teacher. II. Any teacher is a role model for his students and as such the high school teachers’ act of posing in an adult website gives a bad effect on the ideology of the students. Thus, the teacher should be penalized to prevent further damage on the students’ ideology. III. As a teacher of a school she should have conformed to some public, moral, business, and ethical standards as her actions affect her students and indirectly a larger community, which she did not, making her eligible to be dismissed. IV. Before getting hired by the school, the teacher signed an agreement which read, â€Å"I agree to promote this schools mission of training good and law-abiding citizens who will make this society a better place to live.† The act of posing for the adult website creates a bad impact on the students. It can happen that the students start posing for adult websites following the teacher. The teacher violates her contractual obligation â€Å"of training good and law-abiding citizens who will make this society a better place to live† (Contract clause) and therefore she should be fired. V. It can be presumed that the teacher has caused harm to the students by posing for an adult website once students have come to know about it and this makes the teacher liable to â€Å"be sued personally for causing student injury† and she may â€Å"also lose her job† (Kaplan and Owings 252). VI. The high school teacher was also negligent in doing her duty towards preventing harm to the students. She never thought for an instant that when her act of posing for an adult website is disclosed she may cause a bad impact on the ideology of the students and in directly the future of the students. Moreover, â€Å"neglect of duty and negligence† is a ground for dismissal of a teacher in 26 states of US (Neal 86). 2. Legal provisions in support of firing the high school teacher (Pros): There are numerous legal grounds which entail the dismissal of the high school teacher in this case, which includes dismissal of the teacher for immorality, causing harm, violation of contract, injury to the students and negligence. The burden of proof is on the school for proving through evidence that the teacher actions fulfill one of the aforesaid categories, making the teacher liable to be dismissed. The statutes of many states of US allow the dismissal of a teacher for immorality or unprofessional conduct. Immorality or unprofessional conduct authorize firing of teachers for behavior and choice of lifestyle the community or school board holds wrong or unfitting for teachers (Imber and Geel 193). In the instant case, the act of posing for an adult w ebsite is an immoral act and the teacher is liable for immorality. As stated by Essex in his book that immorality â€Å"is often cited as grounds for dismissal† (197). Immorality is a conduct that offends the ethics of a particular community that makes the teachers unfit to teach. The courts tend to view unprofessional acts of immorality as those actions that have an adverse impact on the teacher’

An Evening Walk by the Sea Shore Essay Example for Free

An Evening Walk by the Sea Shore Essay After a hard day’s work, nothing is more refreshing than a quiet walk along the shore of the sea. While the exercise is good for our bodies, the presence of the ocean seems to have a pe ­culiarly tranquillizing influence upon our minds. Every sight and sound inspires a spirit of rest and peacefulness; and the effect is enhanced by the absence of the sights and sounds to which we have been exposed throughout the day. It is a delightful change, after escaping from the noisy bustle of our daily work, to hear the ceaseless music of the waves, and to breathe the fresh sea-breezes instead of the vitiated atmosphere of office or class-room. During our walk along the margin of the sea we enjoy the view of the broad expanse of waters spread out before our eyes, an unfailing source of delight to any one capable of appreciating the beauties of nature. For the ocean in all its changeful moods never ceases to be beautiful, and is especially beautiful at the hour of sunset. The spectacle presented by the setting sun, as it sinks beneath the ocean wave, is one of the greatest charms of an evening walk by the seashore. In India, for the greater part of the year, the clouds, whose fantastic shapes and brilliant hues add so much to the beauty of an English sunset, are wanting. But even in a cloudless sky when â€Å"the broad sun is sinking down, in his tranquility† and â€Å"the gentleness of heavens on the sea,† the spectacle presented to the eye is full of claim beauty. For some time after the sun has set, the sky is suffused with delicate tints of colour, until the first stars begin to appear on its darkening surface, and day finally gives place to night. In the beginning and the end of the monsoon we have splendid specimens of cloudy sunset, such as surpass the most vivid description given by En ­glish poets, and would, if faithfully depicted on canvas, be con ­demned as exaggerated representations of nature. At this time of year, while the evening sky is still of an intense blue, the clouds are tinged with gold, and purple, and all the colors of the rainbow, and the sea beneath repeats the brilliant coloring of the sky and the clouds above. From such a revelation of the beauties of nature the poor man derives as much pleasure as the choicest collection of paint ­ings and sculptures and other works of art affords to the million ­aire. Indeed, when we look with reverent awe upon the sea and sky at the hour of sunset, it does not seem  strange to us that the great powers of nature were once worshipped as gods; and the tranquillizing effect that the sea, especially in the evening, has upon the spectator, enables us to understand how the ancients found it natural to go to the shore and pour out their sorrows to the sea, when the hearts were overburdened with care and no mortal being seemed capable of giving consolation. Wordsworth, the great English poet, felt and beautifully expressed this in his sonnet beginning. â€Å"The world is too much with us,† in which he mourned the fact that most people had lost the power of appre ­ciating the beauty of nature, by giving themselves up to business and worldly pleasure â€Å"late and soon, Getting and spending we lay waste our powers.† He ends with this passionate outburst of desire for the old Greek love and reverence for nature. â€Å"Great God! I’d rather be A Pagan suckled in a creed outworn, so might I, standing on this pleasant lea, Have glimpses that would make me less forlorn; Have sight of Proteus rising from the sea; Or hear old Triton blow his wreathed horn.†

Determining The Ratio Of Circumference To Diameter Of A Circle :: essays research papers

Determining the Ratio of Circumference to Diameter of a Circle   Ã‚  Ã‚  Ã‚  Ã‚  In determining the ratio of the circumference to the diameter I began by measuring the diameter of one of the si objects which contained circles, then using a string, I wrapped the string around the circle and compared the length of the string, which measured the circumference, to a meter stick. With this method I measured all of the six circles. After I had this data, I went back and rechecked the circumference with a tape measure, which allowed me to make a more accurate measure of the objects circumferences by taking away some of the error that mymethod of using a string created.   Ã‚  Ã‚  Ã‚  Ã‚  After I had the measurements I layed them out in a table. The objects that I measured were a small flask, a large flask, a tray from a scale, a roll of tape, a roll of paper towels, and a spraycan.   Ã‚  Ã‚  Ã‚  Ã‚  By dividing the circumference of the circle by the diameter I was able to calculate the experimental ratio, and I knew that the accepted ratio was pi. Then I put both ratios in the chart.   Ã‚  Ã‚  Ã‚  Ã‚  By subtracting the accepted ratio from the experimental you find the error. Error is the deviation of the experimental ratio from the accepted ratio. After I had the error I could go on to find the percentage error. The equation I used was, error divided by the accepted ratio times 100. For example, if I took the error of the experimental ratio for the paper towels, which was 0.12. I took that and divided it by the accepted ratio giving me .03821651. Then I multiplied that by 100 giving me about 3.14. Using these steps I found the percentage error for all of the objects measured.   Ã‚  Ã‚  Ã‚  Ã‚  The next step was to graph the results. I was able to do this very easily with spreadsheet. I typed in all of my data and the computer gave me a nice scatter block graph. I also made a graph by hand. I set up the scale by taking the number of blocks up the side of my graph and dividing them by the number of blocks across. I placed my points on my hand drawn graph. Once I did this I drew a line of best representation because some of the points were off a little bit due to error.   Ã‚  Ã‚  Ã‚  Ã‚  By looking at my graph I can tell that these numbers are directly proportional to each other. In this lab it was a good way to learn about error

Did the Nazis solve Germany’s economic problems from 1933 to 1939?

Between 1933 and 1939 Germany suffered economic problems. The main economic problems were Germany was dependent on the foreign market and the imports, the industrial production, unemployment, the cost of living and wages. Hitler and the Nazis tried to solve the problems, they were successful but there were hidden factors to each solution. Firstly unemployment was a problem because it had risen to over six million by 1933 and that was 25. 9% of the country. With people out of work the standards of living dropped. By 1939 Hitler had reduced the number of unemployed, it was now just above three hundred thousand, which was 0. 5% of the country and thanks to one of Hitler's schemes to reduce unemployment, new roads had been built. Hitler reduced unemployment by introducing the autobahn scheme, which created many jobs for men as the Nazis were aiming to build over 7000 km of road. Hitler also continued with the national labour service, which became compulsory for German men between 18-25 years old. The men had to work on public works schemes such as land reclamation, tree planting, construction and road building. The schemes seemed to work, removing thousands of young men from the unemployment figures. The schemes appeared to be working but the results were that the unemployment figures hid a lot, such as the impact on women and Jews. The loss of rights for workers because trade unions were banned. There was no negotiation of wages and there was no right to strike. The national labour service was temporary and there was low wages for those who joined. The autobahn was actually part of war plans. The next problem was that Germany was too dependent on the foreign market and its imports. Hitler felt that Germany was too reliant on the foreign imports, which he felt made Germany to venerable and Hitler wanted to stop the need for the foreign market. Hitler's solution to this problem was â€Å"Autarky†. Autarky was the creation of artificial substitutes (using ersatz) for products such as oil, textiles, food and rubber. The effect of Autarky was ersatz materials. These were developed, produced and ordered. The increase of ersatz made Germany more self reliant but it was still not totally reliant, as Germany continued to import 33% of its raw materials and 17% of its food. The result of Autarky was ersatz was a complete failure because they were inferior products. Ersatz contributed to the decrease in living standards for German people. The third problem was the industrial production of Germany. Due to high unemployment, many factories were closed down. This meant that production was at a low level and by 1933 the production of goods ad fallen by a third since 1929. Between 1933 and 1939 the production in heavy industry increased largely. Coal and chemical production doubled, oil, iron and steel production trebled and iron ore extract production increased by five fold. Consumer goods were not as important so they were produced at a slower rate. Hitler managed to increase production by firstly introducing autarky. By doing this it enabled the country to become more self sufficient for wartime production. Hitler began rearmament, which opened up job opportunities both in the factories and the army. Rearmament helped to reduce unemployment levels. Hitler's other solution was to increase working hours. In 1933 on average, per week, working hours were 42. 9 but had increased to 47. 0 in 1939. This meant that production increased. The result of Hitler's solutions was Germany became more likely to start war. The next problem was the issue with wages. The problem was that because of the high unemployment, employers had lots of people wanting jobs, so they could offer low wages and people would have to accept them. This lead to the working class not having a very high standard of life. Hitler's solution was to get rid of local and national wage rates and introduce performance principle. This scheme meant that the more work a person did the more money they earned. The effect was that the real value of take home pay increased and longer working days let people gain more money. The positive result of Hitler's solutions was that the quality of life got a little bit better for a majority of the working class. The negative results of Hitler's solution were it didn't suit older people and less fit people, as they could not work as long as others. Sickness and absenteeism increased meaning people didn't earn money. Longer working days and hours meant people do not have much energy to work and trade unions were taken away, which gave the people little rights. The last problem was the cost of living. The problem was that everyday items were too expensive because of the average pay; there was not enough money. Hitler did nothing about this problem because he wanted to keep the support from the farmers. The effect from this problem was the cost of living in 1939 had increased since 1933. All basic groceries, except fish had risen in price. This was because food items were in short supply and it was the Nazis policy to discourage agricultural production because it had to keep up prices for the benefit of farmers. The result was the standard of living was very low for most Germans, mainly the working class. Hitler did manage to solve most of Germanys economical problems but it was not entirely down to Hitler and the Nazis. Before Hitler can chancellor in the early 30's, the Weimar government was in power and this was during the 1920's depression. After the 1920's depression, the German economy was starting to recover, the worst of the depression was over, unemployment was decreasing and inflation was going back to a suitable amount. With the economy going back to normal the Weimar government started to set up new schemes to help solve all the problems. The Weimar government set up the national labour service, but Hitler improved it by making it compulsory to join in 1935 and the Weimar government also came up with the autobahn idea but lack of money in the 20's meant it could not go ahead but in 1934 Hitler had enough money to start the construction of the autobahn. So although it may have seemed that Hitler came up with these ideas and solved the economical problems he didn't, he made the Weimar governments ideas better because he had the money to do so. When Hitler was came into power there was a worldwide recovery happening after the depression and in Germany. This factor led to an increase in production, which helped solve one of the economical problems in the early 30's in Germany. Hitler's solution did bring about some improvements such as the fall in unemployment, new roads and German citizens having a slightly better quality of life, but there were a lot of hidden and negative factors to these improvements. Women could not work nor the Jewish, so there standard of living dropped, a lot of the improvements were for the war effort, not the country, the autobahn, rearming and conscription were part of the war effort and trade unions were abolished meaning workers had no or very little rights. This was all part of Hitler's plan for dictatorship. Another factor was most of these solutions were not long term and Hitler hadn't really thought about the consequences because the standard of living was still going down, there was still food being imported and the working hours were getting longer.

Massive disappearance

You awoke one day then you find that the world becomes suddenly empty of about 11 million Latinos that comprise at least the area of California. This is the controversial core premise behind the film â€Å"A Day Without a Mexican†. In essence, the film appears to highlight the idea of how America at least is dependent on the workings of this often-abused sector of the society.Directed and co-written by Sergio Arau along with Yareli Arizmendi, the movie emphasizes the stereotyping of Latinos as Mexicans in California, and presumes all of these individuals are illegitimate immigrants. Moreover, the primary message that the film seeks to convey is that many individuals in the society take for granted the contributions brought both by legal and illegal Latino immigrants who work for these people.The range of the contributions of these Latinos covers most—if not all—of the essential endeavors in the society. From being a fruit harvester to being elite executives in a renowned place like California, Latinos play a huge role in the performance of the nation’s economy. This is one of the significant messages underlying the movie which is based on a brief film of the same director.The content of the movie can be summarized in the idea that an unexplained event covers California. That is, people within the state cannot communicate with individuals residing outside California. This is coupled with the disappearance of all the Latinos which heightens the chaos that surrounds the people.Particularly in California, the film depicts the central idea that nobody in the place likes or appreciates Latinos. This feeling is overturned by the sudden events in the movie, specifically the part which shows the disappearance of the Latinos.What the film is essentially attempting to establish is this idea: that, perhaps, the only way for everybody to realize the social worth and individual importance of these Latinos is to make them feel their absence in the society. That way, the disappearance of the Latinos will force these people to do the usual things and important social roles by themselves—which is why Latinos are an important segment of California.The movie narrates this plot by portraying the lives of four individual characters, all of whom share an integral part in their respective professions. A teacher as well as a common housewife, Mary Jo Quintana shares the same effect of the wide disappearance of Latinos with Senator Abercrombie, Louis McClaire, and Lila Rodriguez. In general, the massive disappearance opens up their once-private lives.As experts bring up various theories in an attempt to explain the disappearance of the Latinos, the status of the entirety of California starts to decline. The events led to the depreciation in the cleanliness of the state as garbage mounts in the streets of California and in the economic devastation of the state. This in particular sums up the idea that, indeed, Latinos have an impo rtant role in the continuance and progress not only of California but of America as a whole.

Free Essays on The Darker Side Of Beauty

The Darker Side of Beauty George Byron’s poem titled, â€Å"She Walks in Beauty,† is a love poem about a beautiful woman and all of her features. The poem follows a basic iambic tetrameter with an unaccented syllable followed by an accented syllable. This pattern can be clearly seen when one looks at a line: She walks / in beau / ty like / the night. Within this rhythm the reader can look deeper into the contents of Byron’s poem and discover a battle of two forces. The two forces involved in Byron’s poem are the darkness and light- at work in the woman’s beauty, and also the two areas of her beauty- the internal and the external. The poem appears to be about a lover, but in fact was written about Byron’s cousin, Anne Wilmot, who he met at a party. She was wearing a mourning dress of spangled black. This fact, the black dress that was brightened with spangles, helps the reader to understand the origin of the poem. Byron portrays this, the mixing of the darkness and the light, not by describing the dress or the woman’s actions, but by describing her physical beauty as well as her interior strengths. In the beginning of the poem, the reader is given the image of darkness: â€Å"She walks in beauty, like the night / Of cloudless climes and starry skies†. Immediately the poem brings together its two opposing forces that are at work, darkness and light. In lines three and four Byron emphasizes that the unique features of the woman is her ability to contain opposites within her by stating, â€Å"And all that’s best of dark and bright / Meet in her aspect and her eyes†. The joining together of the darkness and the light can be seen in her â€Å"aspect,† or appearance, but also in her â€Å"eyes.† In this case, the woman’s eyes aren’t used as a physical feature, but more as a window into her inner self, revealing what’s in her heart. Beginning with line five, the word â€Å"meet’ is emphasized again as Byron writ... Free Essays on The Darker Side Of Beauty Free Essays on The Darker Side Of Beauty The Darker Side of Beauty George Byron’s poem titled, â€Å"She Walks in Beauty,† is a love poem about a beautiful woman and all of her features. The poem follows a basic iambic tetrameter with an unaccented syllable followed by an accented syllable. This pattern can be clearly seen when one looks at a line: She walks / in beau / ty like / the night. Within this rhythm the reader can look deeper into the contents of Byron’s poem and discover a battle of two forces. The two forces involved in Byron’s poem are the darkness and light- at work in the woman’s beauty, and also the two areas of her beauty- the internal and the external. The poem appears to be about a lover, but in fact was written about Byron’s cousin, Anne Wilmot, who he met at a party. She was wearing a mourning dress of spangled black. This fact, the black dress that was brightened with spangles, helps the reader to understand the origin of the poem. Byron portrays this, the mixing of the darkness and the light, not by describing the dress or the woman’s actions, but by describing her physical beauty as well as her interior strengths. In the beginning of the poem, the reader is given the image of darkness: â€Å"She walks in beauty, like the night / Of cloudless climes and starry skies†. Immediately the poem brings together its two opposing forces that are at work, darkness and light. In lines three and four Byron emphasizes that the unique features of the woman is her ability to contain opposites within her by stating, â€Å"And all that’s best of dark and bright / Meet in her aspect and her eyes†. The joining together of the darkness and the light can be seen in her â€Å"aspect,† or appearance, but also in her â€Å"eyes.† In this case, the woman’s eyes aren’t used as a physical feature, but more as a window into her inner self, revealing what’s in her heart. Beginning with line five, the word â€Å"meet’ is emphasized again as Byron writ...

10 Words for Categories of Words

10 Words for Categories of Words 10 Words for Categories of Words 10 Words for Categories of Words By Mark Nichol Antonym, homonym, pseudonym. Do nyms make you numb? Here’s a handy guide to words, familiar or unfamiliar, for classes of words: Acronym: An abbreviation, pronounced as a word, consisting of the initial letters of a multiword name or expression. It can consist entirely of uppercase letters (NASA) –thought British English has adopted an initial-cap style, which is employed in American English for longer acronyms like Nasdaq or lowercase letters (radar); the latter are also known as anacronyms. Anepronym: A trademarked brand name now used generically, such as aspirin or kleenex. Antonym: A word distinguished from another with an opposite meaning, such as large, as compared to small. There’s also a class of words called autoantonyms, contranyms, or contronyms, single words with contrasting meanings, like oversight, which can mean either â€Å"responsibility for† or â€Å"failure to be responsible for.† Eponym: A proper or common name deriving from another name, as San Francisco (in honor of St. Francis) or many scientific terms, such as watt (named after James Watt) and volt (from Allesandro Volta). Heteronym: A word spelled the same way for different meanings, such as wear (to clothe oneself) as opposed to wear (to atrophy); sometimes, as in this case, however, they have the same origin. A heteronym can be pronounced differently depending on meaning, such as bass, the musical instrument, and bass, the fish; this type of word is also called a heterophone. Homonym: A word pronounced or spelled the same but different in meaning, like hi and high (also called homophones). Bass, referred to above, is both a heteronym and a homonym. (Does that make it a binym or a duonym?) The homonym sow, which can mean a female animal such as a pig or can refer to planting seeds, is also a homograph, meaning that not only its pronunciation but also its origin and definition can differ. Metonym: A term that identifies something by its association: Articles about Microsoft often used to refer to the company metonymically as Redmond, the city in Washington State where its headquarters are located, just as Washington stands in for the U.S. government. Pseudonym: A name adopted by an author, such as Charles Lutwidge Dodgson’s use of Lewis Carroll. In a literary context, this is often referred to as a nom de plume (â€Å"name of the pen†). A related term is nom de guerre (â€Å"name of war†), originally in reference to French Foreign Legion enlistees who masked their identities but since then employed by guerrilla fighters to avoid reprisals against their families. Other examples of pseudonyms include stage names (performing arts), ring names (professional wrestling), and handles (computer hacking, or CB or ham radio operation). Synonym: A word with the same meaning as another, such as small, as compared to little. Toponym: A place name, whether it retains capitalization, or is lowercased in generic usage, such as burgundy. Dozens of other -nym words exist many for, as you might imagine, obscure classes of words. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Is She a "Lady" or a "Woman"?Rules for Capitalization in TitlesParticular vs. Specific

Essay Editing Service

Essay Editing Service Essay Editing Service The life of modern students is very busy. In addition to studying, non-academic activities, and working, modern students manage to find time for friends, parties, and other fun activities. Nevertheless, as studying becomes more and more pressing, students are forced to pay more attention to their homework assignments. The result is the opposite though: the more homework students get, the less time they have to devote to every assignment. How can you avoid this dilemma? Try professional essay editing service:http://.com/blog/online-essay-editing Professional Editing Service When you order professional essay editing service at our site, you get the following services: Content editing Our professional editor fine-tunes your essay for content requirements by answering the following questions: Has the student done everything required in the assignment? Are all statements logical and consistent? Are all statements supported with evidence? Is all data relevant to the assignment goals? Paragraph editing Our professional editor pays attention to the following aspects of your essay: Is there introduction and conclusion? Is thesis statement present? Is there logical arrangement/transition between the paragraphs? Is there a topic sentence in each paragraph? Sentence editing Our professional editor asks the following questions while editing sentences: Is every sentence logical and clear? Is the tense of verbs maintained consistently? Are there wordy or repetitive sentence? Does each sentence express the complete idea? Essay Editors Qualifications Undoubtedly, one of the most important concerns you have is related to the qualifications of our editors. We understand your concern and hire only the most successful editors. Thus, when you use our professional editing service, you can be sure that your essay is edited by truly experienced, qualified, and talented editor. Our professional essay editors are online 24/7 to assist you with making your written assignment perfect! We know how to turn your written essay into a masterpiece. Read also: Buying Essay Autobiographical Essays Writing a Rhetorical Analysis Writing a Critical Essay Synthesis Writing Steps

Compare some aspect of character in Hamlet by Shakespears and One flew Essay

Compare some aspect of character in Hamlet by Shakespears and One flew over the cuckoo's Nest by Ken Kesey---How do characters deal with similar problems A - Essay Example ween the two pieces of text is that the issue of madness is dealt with in both texts: Hamlet is thought by many to be mad, and indeed he himself says, â€Å"I am but mad north-northwest†, with Claudius confirming this by saying, â€Å"Madness in great ones must not go unwatched†. The whole action of One Flew Over the Cuckoo’s Nest takes place in a mental institution, with the main protagonist, R.P. McMurphy, himself being a patient at the institution: as R. P. McMurphy points out early in the text, â€Å"I must be crazy to be in a loony bin like this†, and later in the text, he makes reference to his madness many times, with quotes such as, â€Å"Is that crazy enough for ya? Want me to take a shit on the floor?†. A further similarity in the two characters is the fact that both men are strongly motivated by outside events; Hamlet cannot cope with his mother re-marrying after the death of his father, and R.P. McMurphy is obstinately obsessed with needing to be the centre of attention in the institutional setting; as he says soon after we meet him, â€Å"I like to make a good impression on the right man if he can prove to me he is the right man†, showing that R.P. McMurphy is egotistical and obsessed with assessing the characters of people he meets, just as Hamlet proves himself to be through the events in Shakespeare’s play. Further, Hamlet and R.P. McMurphy are both defined as characters by their need, their thirst, for revenge. For R.P. McMurphy, he wants revenge on Nurse Ratchet after she re-seizes possession of the ward; for Hamlet, the whole thrust of his character is to avenge the death of his father, as he says, â€Å"†¦From this time forth/My thoughts be bloody or worth nothing†. Indeed, it is revenge that ultimately drives the characters to their end, even though both characters try to cover their thirst for revenge with deviations at every opportunity, through manipulation and trickery. Similarly, the ultimate downfall of each character occurred due to a

Microeconomics Essay Example | Topics and Well Written Essays - 750 words - 10

Microeconomics - Essay Example Obviously, from the economic point of view, the higher the quantity and then the higher the price associated with each, the higher the revenue. This makes sense, because increasing the pricing for the linked quantity can remarkably improve revenue growth. On the other hand, this is not the usual case in the real world. There is also a case by which the revenue will fall, after increasing the price. If on the other hand, the students are not willing to pay for an increase tuition fee at NSU, they may also consider the possibility of going to an alternative University with at least lower or affordable tuition fees. This means that increasing the tuition at NSU will definitely decrease the number of enrolees in the semester. This leads to the possibility of lower revenue even if the tuition is set a bit higher this time. If the number of enrolees significantly dropped down until to the point that the revenue is highly affected, then increasing the tuition is not going to be a good idea. The revenue will remain the same, provided that there are students who still enrol at the NSU, and others considering the other universities. If at some point, the number of students who enrolled at NSU will be at least lower from the previous, but when the amount of tuition increase will still compensate the amount of revenue at the past, then this is the case that the NSU will most likely to have the same revenue, but then the number of students must have been significantly reduced at some point. If students are still enrolling at NSU despite higher tuition, the university must have significant assets that the students cannot just simply eliminate. The university might have sound and standard quality of education or excellent service performance that the students will now be hesitant to change their university. In other words, they cannot find substitute that might be as excellent as

Corporate Finance Essay Example | Topics and Well Written Essays - 500 words - 6

Corporate Finance - Essay Example Due to recessionary conditions and down side of economy, there is no immediate chance of recovery. Accordingly, Qantas Airways, which has leveraged beta of 1.25 is certainly a more risky company compared to any other company in the table. Above table suggests that business risks associated are lowest with Telstra Corp. and Coca Cola companies for having lowest beta of 0.16 and 0.15 respectively. Highest business risks are associated with BHP Billiton and Rio Tinto with beta of 0.52 and 0.43 respectively. As table indicates for the companies where finance risks are low (like CSL and BHP Billiton), business risk is high and the companies with high finance risk (like Coca-Cola and Telstra), business risk is low. Thus when we compare business risk with finance risk, we find that both are not consistent. Further, comparing the figures of shareholder’s return of BHP Billiton and Coca Cola, we find that both have given almost same returns; however, there is a vast difference between their business risks and financial risks profiles. Obviously, they are following Modigliani and Miller theorem that value of the companies are independent of its capital structure. 3. BHP Billiton and Rio Tinto though belong to the same industry sector; they have vastly different debt-equity ratios. Rio Tinto is a high leveraged company and its return on equity in percentage terms is less than that of BHP Billiton, which indicates that servicing cost of debt lowers down the percentage return on equity. In other words we can say that higher leveraging does not bring any additional return to the equity holders. Total shareholder’s return too in case of Rio Tinto is only slightly less compared to that of BHP Billiton’s shareholder’s return. Despite large percentage difference in return on equity, there is not a proportionate difference on the value of total shareholders return. In short, above set of Australian companies do not seem to

Managing Poor performance at the hospital( case study) Essay

Managing Poor performance at the hospital( case study) - Essay Example 32). This council helps implement government and healthcare practice standards mandated by the different healthcare professions involved in ensuring quality healthcare practice. The health professionals have a professional responsibility to deliver the best quality of care to the patients. These responsibilities, when delivered well, will reflect on standards of care achieved by the department and consequently reflect on the services offered by the hospital where the patient is being cared for. Managing poor performance in health professionals rendering care in hospitals is a difficult task for health managers who are left with the challenge of evaluating the causes of poor performance in the staff member/s and the possible solutions that may be implemented in order to minimize impact of poor performance on the department’s overall status. This case study will attempt to assess poor performance of a staff member in a sleep apnoea lab, and come up with possible management practices in dealing with poor performance in the delivery of healthcare services. About two years ago, while working as a respiratory therapist in a specialist hospital, the hospital management decided to open a sleep apnoea laboratory. The plan of the hospital was to have the lab be managed by the respiratory department. The head of the department, Aziz (not his real name) called for a meeting on this matter. We then discussed what would be needed in order to have the lab run smoothly and effectively. We decided that all staff members would take an in-service training on the machine that will be used in the lab. We trained under Dr. Mohammad in order to be competent in managing the machine and the lab in general. It took three months for the entire staff to train in the use of the machine and another month for the machine to be installed in the unit. Aziz discussed that a rotation timetable would be used in order to give everybody a chance to handle the

Change Management and Physical Restructuring of the Irish Defence Essay

Change Management and Physical Restructuring of the Irish Defence Forces - Essay Example This research will begin with the statement that the Irish Defence Forces are the armed services of the Irish Military. It consists of Naval Services, the Air Corps, the Army (covering ground and air operations), and the Reserve Defence Forces are made of part-time military members. Commissioned officers in the Defence Forces are granted their commissions by the President of Ireland, with supplementary decision-making and presidential representation occurring through the Irish Minister of Defence. It is the responsibility of the Defence Forces to secure the state against foreign and domestic threats, prepare the state for terrorist and non-terrorist armed military threats, ensure peace-keeping in the country, and provide humanitarian relief efforts coordinated with support from the United Nations. Domestic non-combat activities include policing of fisheries, bomb disposal, and stabilizing chemical threats. In 2009, the Irish Defence Forces began to over-run its allotted budget for op erations, which had been set at â‚ ¬688 million.   This situation called for a restructuring of the Irish Defence Forces since the government could not afford another budgetary increase to secure effective and productive operations. This restructuring involved labor reduction of key services including barrack, condensed tangible resource allocation to the Forces, and redeployment of posted service persons to undertake front-line operational roles.

Managing Poor performance at the hospital( case study) Essay

Managing Poor performance at the hospital( case study) - Essay Example 32). This council helps implement government and healthcare practice standards mandated by the different healthcare professions involved in ensuring quality healthcare practice. The health professionals have a professional responsibility to deliver the best quality of care to the patients. These responsibilities, when delivered well, will reflect on standards of care achieved by the department and consequently reflect on the services offered by the hospital where the patient is being cared for. Managing poor performance in health professionals rendering care in hospitals is a difficult task for health managers who are left with the challenge of evaluating the causes of poor performance in the staff member/s and the possible solutions that may be implemented in order to minimize impact of poor performance on the department’s overall status. This case study will attempt to assess poor performance of a staff member in a sleep apnoea lab, and come up with possible management practices in dealing with poor performance in the delivery of healthcare services. About two years ago, while working as a respiratory therapist in a specialist hospital, the hospital management decided to open a sleep apnoea laboratory. The plan of the hospital was to have the lab be managed by the respiratory department. The head of the department, Aziz (not his real name) called for a meeting on this matter. We then discussed what would be needed in order to have the lab run smoothly and effectively. We decided that all staff members would take an in-service training on the machine that will be used in the lab. We trained under Dr. Mohammad in order to be competent in managing the machine and the lab in general. It took three months for the entire staff to train in the use of the machine and another month for the machine to be installed in the unit. Aziz discussed that a rotation timetable would be used in order to give everybody a chance to handle the

Drilling at the Alaskan National Wildlife Reserve Essay

Drilling at the Alaskan National Wildlife Reserve - Essay Example Nonetheless, it is high time that people agreed on drilling on the refuge. The U.S should drill in the ANWR because it would add economic value, reduce dependency on foreign petroleum, and because the plan has immense support from Alaskans. An essential reason to drill in the ANWR is to add economic worth of the US. It is of immense profit not only to Alaskans but also to all American to explore the area for economic value. Economic and other remuneration of ANWR oil are of much implication that even conservationists should concur to consent drilling since even they might profit directly from the venture. America’s reliance on oil from countries that are constantly either politically unsteadies, or at variance with the U.S subjects. The U.S economy irregularly delivers disruptions, price hikes and trouncing of wealth. In the recent past, U.S has spent over 7 trillion defending hefty foreign oil, money that is more than what the U.S has spent in all the wars it has fought since the revolutionary war. America’s cost of Middle East oil is projected at fifty billion dollars each year. From all these expenses that stretch the U.S economy subjecting the citizens to grave economic crisis it is vital to explore the ANWR oil. By drilling the ANWR, this will enable the American economy to progress, as several costs will be minimized. Therefore, quick response should be taken to start exploring the oil reserves in ANWR to ease the economic burden on the American citizens. This will also take off the emotional stress, placed on the U.S, due to frequent loss of lives of soldiers’, things that are not always reflected on the imported oil price tags. The constructive significance on the U.S economy is enormous. More than 80 percent of the theoretically recoverable gas is commercially developable at a gas price of around $25 per barrel. The recoverable oil in Alaska generally, is presumed that, creation from Alaska would reduce oil imports by an equal amou nt. The latent ANWR oil improved would have a worth between $125 and $350 billion (kitchen & Burger, 1). Another critical reason to drill in the ANWR is to help the U.S to reduce its dependency of foreign oil manufacturers. It is vital to sustain drilling in this hefty area in Alaska as a method of reducing dependence on foreign, and often hostile, sources of petroleum. Taking into consideration the U.S’s present political intervention in conflicts, in the Middle East, as well as the shortage of other practical supply of petroleum, it is inevitable drilling in the ANWR as a requisite to secure and defend the interests of the country (Corn, 97). Supporters also include organizations that facilitate support extensive employment, including factions such as the Teamsters, was in favor of drilling in ANWR since it would generate a bulky sum of newly formed jobs. It is a monumental step in designing new jobs in a country facing several layoffs and recession problems, which hugely a ffect the Americans lives. Drilling for oil and natural fuels would create numerous jobs for the American public in a time where work is abundantly needed. Jobs would not only be available in the state of Alaska, but in every single state across the United States (Trapp 76). A further reason to drill in the ANWR is that many Americans are in support of the initiative. One of the main arguments against

Theoretical Positions of Freud, Adler, Jung, and James Essay Example for Free

Theoretical Positions of Freud, Adler, Jung, and James Essay Introduction Historically, some of the greatest insights of psychological analysis stemmed from the minds of ordinary men and women. In many respects, most psychodynamic theories come from psychoanalysis studies that have been conducted over the generations. Science has worked meticulously to establish quality and validation to structuralist perspectives; however it was functionalism movement that were more qualitative in nature. Although not directly associated with the movement, psychologists such as Sigmund Freud, Alfred Adler, Carl Jung, and William James made is possible to explain the purpose of the human consciousness. They all wanted to discover a way to improve the quality of the lives of individuals rather than focus on laboratory research; a more direct approach to mapping the mind. Their variations in theory were designed to focus on the foundation of human behaviors and the best way to provide accurate analysis and treatment to those behavior motivators. Sigmund Freud: Perspectives and Major Disagreements Conscious and Unconscious: Freud’s Theories – Disagreement In regards to Freudian psychology, Vaughan wrote, â€Å"the imposing, assertive methods of the arrangement†¦made ideal the rise of forceful obstruction in its train (1927). James and Freud have the most significant differences in perspectives. James felt introspection and self-reflection is the way to understanding life within the mental states (Goodwin, 2008). However, Freud believes that behavior is regulated by the unconscious mind. This was made understandable through free association and dreams. Ultimately, Freud thought professionals could figure out the state and individual based the  state on the analysis of his or her dreams (Freud, 1911). But, self-reflection was what James believed (Hart, 2008). Freud’s Sexual Motivations – Disagreement Adler and Jung, who formerly related with Freud, found disagreements with Freud’s theory of sexual motivations and psychosexual developments (Vaughan, 1927). These men argued that placing extreme prominence on the motivation through sex would reduce individual behaviors to only one motivation that is fundamental (Vaughan, 1927). Adler wanted the theory he created to become the main stimulus and foundation through his psychological theories replacing Freud’s emphasis on sexual motivation. He would replace this with self-reflection (Vaughan, 1927). Freud would focus on forces held internally to include; sexual motivation, biological dispositions, and conflicts. Adler’s theories concentrated on social factors (Goodwin, 2008). The most similar views out of the four men where Jung and Freud (Goodwin, 2008). Again Freud would be questioned by Jung and his thoughts within sexual motivations, concluding the theories of analytical psychology (Goodwin, 2008). Although Jung ’s views can be comparable to Freud’s, Jung would extend the theory to embrace a perspective that was more advanced (Goodwin, 2008). Alfred Adler and the Individual Psychology Alfred Adler was an Austrian doctor, psychotherapist, and the main founder of the school of individual psychology. He strongly believed in the importance of the feeling of inferiority or the inferiority complex. The inferiority complex is well known as a major key of developing personalities. An inferiority complex is a lack of self-worth, doubting oneself, uncertain of ability, or feeling as if you are not up to standards. He believed this occurred in the subconscious and caused people to overcompensate. This resulted in people either doing exceeding well, or failing miserably resulting in behavior considered abnormal by society. He believed that people were whole individuals, and from that came his â€Å"Individual Psychology†. Freud disbelieved Adlers ideas and believed they were too contrary so he had all members of the Vienna Psychoanalytic Society expel Adler. Despite the fact Freud believed Adler to be incorrect, he still took his ideas seriously and called them,  "honorable errors†. Carl Jung Than we had Carl Jung who was an analytical psychiatrist who is considered as the prototype of the dissident through the impact of his scission and the movement that he created when he became analytical. He was the son of a swiss reverend of a community, he went to school and studied the medical field but he specialized in psychiatry he also worked for a renowed psychiatric hospital in Zurich. Carl Jung had a strong personality and was also thought of as quite facinating he was introduced to Freud in 1907. They hit it off and he would soon be facinated by the prestige and personality that Carl Jung had he soon seen in him the son that could keep the survival of psychoanalysis. He really believed in hm and was so into his personality that it didn’t even face him that Jung was not a jewish like he was. Soon after Jung was traveling to the US and became the first president of the â€Å"International Association of Psychoanalysis†. He traveled the world for a while and did several analysis throughout the US he also became more and more away from his studies as he was aging. But he still got to accomplish a lot and also got to fund his own schools which really attracted a lot of people he was a master in what he did and really got to accomplish a lot in the field of Psychology. Compare and Contrasts As you can see all of the psychologists mentioned above had the same goal: explain the purpose of the human consciousness. Freud as the first to develop the basis of all psychodynamic theories: psychoanalysis. Understanding certain behaviors requires insight into the emotional responses that motivate specific reactions; sexual development was paramount to human behavior. He believed that the human psyche consisted of three parts: the Ego, Super-Ego, and the Id; all parts of the sexual developmental process. On the other hand, Adler’s theory was more straight-forward: he believed that these three parts operated as a single unit; the central theme of functionalism. Alder was the first to establish the idea that an individual’s personality was a direct reflection of their conscious. The psychologist that met these two in the middle was Carl Jung. Like Freud, Jung believed all behaviors were triggered by motivators, only he thought that the motivator was based on an inferio rity complex; and like Adler, he believed that the human psyche acted as a single unit. Jung was most  significant for his use of word association to understand unconscious responses to external stimuli. His efforts proved that the unconscious mind is able to provided responses independent from the conscious mind. And finally, James William emphasized the notion of a â€Å"stream of consciousness†Ã¢â‚¬â€an active agent of mental action that is constantly changing (Goodwin, 2008). Although each psychologist had a unique perspective of how the human psyche operated, they made it possible to explain the consciousness. Conclusion Some of the greatest insights into psychological analysis included Freud’s psychoanalysis; Adler’s individualism; Jung’s analytical perspective, and James’s â€Å"stream of thought† analogies. Because of their extensive efforts to explore the human consciousness, they are often referred to as the â€Å"founding fathers of modern psychology. Together they validated the significance of functionalism over structuralism; the truth lies in the purpose not the design. Each psychologist provided a unique approach to establish what the purpose of the consciousness; the basis of all human behavior. Variations in their theories provided many different approaches to target those behavior motivators. These great psychologist collectively improved the quality of life for many individuals over the generations. References: 1. Freud, S. (1911) Interpretation of Dreams (3rd edition) Retrieved May 12, 2014 from EbscoHost 2. Goodwin, C. J. (2008). A History of Modern Psychology (3rd ed.). Hoboken, NJ: Wiley. 3. Vaughan, W. (1927). The psychology of Alfred Adler. The Journal of Abnormal and Social Psychology, 21(4), 358-371 EbsocHost 4. Durbin, P. (2004). Alfred Adler. Retrieved May 19, 2014, from http://www.alfredadler.org/alfred-adler 5. Fisher, M. (2010, May). Psychology History. Retrieved May 19, 2014, from http://www.muskingum.edu/~psych/psycweb/history/adler.htm 6. Kowalski, R., Westen, D. (2005). Psychology (4th ed.). Hoboken, NJ: Wiley. 7. Jung, Carl. The Gale Encyclopedia of Psychology. Ed. Bonnie Strickland. 2nd ed. Detroit: Gale, 2001. 347-348. Gale Virtual Reference Library. Web. 19 May 2014

Integrated Marketing Communication (IMC) Plan for Skoda

Integrated Marketing Communication (IMC) Plan for Skoda The purpose of this report is to implement power integrated marketing communication plan for Skoda; automotive company. The outcome of this plan is to establish an impressive and desire challenger brand in order to compete with category big fish automotive brands in Australia. Skoda is encountering a big challenge from its marketing communication although company is gradually establishing itself known to automotive consumers, but it seemed difficult to reach their goal, since companys history and reputation were not accepted by Australian consumers. As a consequence of company necessary to break with the immediate past and reposition itself. By changing consumer perception of Skoda from the brand that lack of history and weak reputation to become the brand that everybody wants. As a result, single key thought which is VALUE will be used as platform of all marketing communication strategies and tactics in order to become a big fish in the automotive category in Australia This integrated communication plan will outline many aspects pertaining to firstly; the communication plan will focus on the overall of Australia automotive and identify companys position and problem. Second part will provide the solution of Skodas marketing communication plan based on Morgans eight credos by utilizing it through all power communication channels such as Public Relation, Advertising, Internet marketing and Sponsorship. Lastly, this plan also presents a communication brief of each party such as PR agency and Advertising agency. Part 1: Background InformationCompany Background Skoda is the one of car manufactures in the world with its strong engineer and production for more than century. The company first was established in 1895 in Czech Republic. Later on, the Czech brand was searching for well-known partner. As a result of in 1991, Volkswagen was chosen since VW is the largest automotive manufacturer in. However, 30% of Skodas equity was owned by Volkswagen group in Germany. Ten years later, Skoda was completely taken over by Volkswagen. Company was introduced in Australia in 2007and keep growing up to develop new ideas for simply clever driving with proudly of innovation and design. Overview of the Australian motor vehicle market The Australian automotive market is extremely competitive, with more than 60 models of many car brands available for purchase. The new record for this industry was reported that in 2007 the number of new vehicle sales were 1,049,982 units which have been increase about 9.1% from 2006. Furthermore, there was an increasing of all types of vehicle; however the increasing trend of small/city car took the highest in the market growth as detailed in the figure 1 below. Source: Federal Chamber of Automotive Industries, 2008. As a result of company aims to introduce the newly product, with full performance of diesel engines into city type which called SKODA MANIA Source: Australian automotive intelligence, 2010 From figure 2 above, the market leader in selling is Toyota, the brand has been in the first rank for 7 years followed by Ford and Holden. In addition, there was a significant strong position of Japanese brand in the Australian market whereas the strongest European brand was Volkswagen which has been strengthened its sales in Australian market for 10 years. As previous information, it provides opportunity to Skoda to introduce a new product and leverage its competitors as the newly European brand in the market. Consequently, Skoda needs to create strong brand reputation; moreover, the communication needs to concentrate on the most powerful key though VALUE into prospects mind. Key issues From figure 3 below, illustrate the latest research reported total market shares of competitive vehicle brands in Australia, the majority percentage of share market contributed to Toyota with 21% of proportion same as other brand name which combined various non-dominant brands. So in order to compete the market share of the big fish in this category, the new European brand like Skoda has to introduce new image of itself settle in a position as European brand that provide value and performance could comparable with Japanese brands. In order to launch a new brand product SKODA MANIA and generate the influential communication plan, it is required to identify communication challenges as following points: Brand has weak reputation in Australians mind since it was taken by Volkswagen, Skoda need to build brand preference and persuade a target audience to consider its product attributes by building its reputation as a long-established and trusted name in the market. Automotive product category need high involvement in purchasing decision, the communication concepts need to focus on visual and emotional appeals to create value for money in consumers decision. There is a shift in consumer preferences due to the demand of consumers on type of car has been significant changed from large passenger cars to smaller with lower fuel consumption cars, thus the effective communication will provide value proposition for the Skoda brand to launch city full performance car . As a result of Skoda needs to position itself as a challenger brand and break with its immediate past from the brand no one knows to become the desire brand. Furthermore, our Czech brand has to drive itself to become a leader in automotive category in Australia market which requires an effective and pioneer the comprehensive integrated marketing communication plan. So it could be done by follow the process of The Eight Marketing Credos by Adam Morgan. The big fish main competitor The big fish in the automotive of Australian market is Toyota, as a major competitor of challenger brand like Skoda. With a dominant position in Australian car market since companys market share achieved around 21 percent in 2009 and retained the number one status in selling products than any other single brand in the country. More than 50 years in Australia, Toyota has grown to be one of Australias leading automotive companies with the total sales revenue $7.982 billion in the end of 2009 Toyota.com, 2010. Toyota has a strong key element to support its brand positioning such as being an innovative brand that implement the most advanced environmental technologies and enrich society through car making. Forrester Research, 2006. The Japanese brand sale several of product types which are passenger car, 4WDSUV, commercial and hybrid with offering more than 15 marques. In 2009, the company spent more than $ 65 million on adverting; the report was covered advertisements in all areas of media such as television, radio, newspapers and online search and classifieds Stafford, 2010. Part 2: Communication Plan Why marketing communication plan is important to Skoda? The marketing communication has a significant function for Skoda plan since we need to manage the concept and make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a integrated force Lake, 2009. Furthermore, it is general argue that the branding is related to get companies target audience to select their brand over the highly competition, but it is about capture the prospects to recognize their brand as the only one in their mind and perception that could deliver them the best solution to their problem. However, to succeed in doing that, we must to realized and understand the needs and wants of our customers and prospects. As a consequence of integrate marketing communication is very important to our branding, advertising and marketing strategies in all attribute areas of public contact. Brand like Skoda has not instituted a strong historical brand in the market, consequently; company has to invest in communications due to the fact that Skoda needs to formulate prospects to aware its product and emphasis on its key though VALUE by communicating through functional and emotional of its product attribute to ensure that its advantage could leverage the big fish in automotive industry Millier, 2010. In addition, developing communications strategies could provide companys knowledge and help Skoda understand its markets effectively. So Skoda needs a large investment in communication plan. There are various benefit that company will derive from invest in communications and develop marketing strategy as following figure 4 below The communication plan will enhance company in four major areas; sale growth, price premium, brand loyalty and fast penetrate into the market which increasing in the marketing communication budget will maximize shareholder value as well as the long-run profitability. Budget Allocation According to increase of marketing communication spending, Skoda needs to maximize profit and shareholder value for brand. Since, the company will be positioned itself for the city car segment with expecting that these advertising spending will enhance shareholder value and the company profile margin sustainably. Therefore, to allocate the budgets on media that communicate to all areas of the community, Skoda total marketing communication budget will spend up to $AUD 8 million within period 5 months. Skoda will process the plan with various agencies and other media house to response for this campaign communication to facilitate company from the inception stage; build an unknown brand and overcome the risk factors from enter to mid car segment. The challenger strategic approach: a four stage process Stage 1 Attitude and Preparation Credo1: Breaking with Immediate Past The core problem of challenger brands is not provide new and unique idea into the consumers, it depend on how they can remove the conventional idea from the past. Consumers perception is same as a room with full of old furniture. Therefore, before we move a new one into that space, we need to delete the old furniture from the room first. Skoda has to realise about the concept of breaking with the immediate past in order to see real challengers and possibilities in the new market. Formerly, company has weak reputation on the market as a consequence of the challenger brand as Skoda need to consciously break with its own immediately past by reinventing brand history as key issue from an unknown brand to become desire brand in Australian market. Furthermore, its a bright opportunity for the brand to introduce new product SKODA MANIA, the city car with powerful diesel engine into the market by providing the new concept of The true VALUE of powerful diesel car and bringing other inspiration from another category into its product. This brand new opportunity enables company to step back and make upstream question and refine a new product. To define the challenge, we want to compete with the market leader and we want to make the different. It is vital role for the company to make its brand stand out in the competition by opposition its product attribute and create a new category on powerful diesel car against the Big fish like Toyota hybrid. However, Skoda clearly identify itself to be different from the category, Skoda has to battle within the same areas of brand leader by trying to win the number one market share of automotive market. Stage 2 Challenger Strategy Credo 2 : Building a Lighthouse Identity The critical role in marketing strategy is we have to state that who we are. Skoda has to develop clear stage in what its brand stand for which is the desire brand of powerful diesel car by creating its own values through key thought The true value of powerful diesel car. In order to become desire brand, company does not only position itself as the brand that everybody wants but its also want to position itself as a impressive value perspective as a good sign of how Skoda is going to play. Another aspect of brand challenger as Skoda has to consider is tried to build emotional attachment based on point of view with consumer. Not only the brand has to determine what are the key features that want to communicate, but Skoda also has to build its prominent identity the desire brand of powerful diesel car to let consumer engage and affiliate with brand. Credo 3 : Assume Thought Leadership Of The Category Now Skoda brand does not be the leader in the Australian automotive market but there is another opportunity for Skoda thought as the leadership in the brand category. To create a long term goals that makes everyone talk about its brand, Skoda had clarified itself different from competitors as the desire brand of powerful diesel car and make great reason which is impressive value perspectives why consumer must select its brand. In accordance to communicate the massive impact of brand identity and positioning, Skoda could achieve by breaking of key conventions in the category. In this kind of situation, Skoda chooses to break the conventions of neighborhood and network. By selecting BP gas station as a brand partner since Skoda quite new comer in the Australian market, company needs to enhance brand positioning by being partner with worldwide fuel brand that provide reliability and trustworthiness products to the market like BP. Moreover, to encompass a wide range of its communication marketing activities such as provide special promotion when consumers purchase SKODA MANIA they will get petrol coupon to use at BP for free. Combining the strength of BP brand helps company gains more trust, build consumer acceptance and brand preference that create impactful reason why they have to choose you. Additionally, Skoda will break the convention of media in promoting of its brand new product. Company use website as a platform to integrate of all communication channel. Although Skoda has invested a high budget into advertising and PR, the company will benefit from the low cost of operating from using the digital media to communicate with its target. All communication channels will provide Skoda website www.skoda.com.au in order to convince prospect to find more information at there. Furthermore, valuable thing from utilize internet channel is time, since consumers could find and get precise all products details from online store that opening 24/7. Using of free social media such as Facebook or Twitter will help company reach the right target easily since this kind of free media become a part of everybodys life and most of working people also associate with them. Credo 4 : Create Symbol of Reevaluation To create our symbol of re-evaluation, the key concern is not budgeting but it is about Skoda needs to recognize what the dominant customer complacency is and show how they can see its brand. In order to achieve this key complacency, the brand has to stimulate actions that make consumers rethink about Skoda and recognize the symbol to what the brand want to communicate. Skoda seemed to be unbranded as first introduce to the market this chance will help company to change consumer perception towards the brand from little or no image to be the brand preference / desire brand that make consumer perceive to its brand values. PR agency will create viral as unbranded first by placing its car with full of money fake in the high traffic areas, let people curious what is about and why this car has a lot of money. The company will reveal the reason why its car must filled with money which is value of saving from diesel engine that make the owner of SKODA MANIA has a lot of money. Also use the other media to emphasis its key thought and brand concept which is The true value of powerful diesel car. Stage 3 Challenger Behavior Credo 5 : Sacrifice To be successful challenger brand does not necessary to have a perfect marketing strategy. In order to get number one of brand leader sometimes the sacrifice has to be taken. First is Skoda has to sacrifice in the target market by focusing on male and working people on the other hand, Skoda has to give up female as a main target in order to establish relationship with the core target. Due to its product performance match with working men who choose the quality and performance of product as first criteria, this beneficial enable company to sale the product and build closely relationship to its target easily. Sacrifice on pricing strategy would be another thing which company has taken into account. To facilitate new product launch in this country, Skoda has to realize on its key though VALUE by giving consumer value for money in purchasing its product. Consumers perception towards diesel car is save thus company need to sacrifice the premium price in order to capture consumer attention and create the brand considerable. Credo 6: Overcommitment To be the brand challenger does not mean to do just enough for achieving the key success. Alternatively, if all members in Skoda whether top managements or employees work together and dedicate themselves to make consumers perceive brand differentiate, Skoda will be accomplished and become desire brand. Since Skoda has determine its goal to be the brand leader in the market and compete share of mind in consumers, as a result of motivation of its staff to reach overcommitment is the critical concept that Skoda should state in its mind. All Skoda members do not only overcommitment to provide the impressive value product to the market and but also attempt to focus on implementing the key thought and brand concept to be consistent in order to achieve the company goals. Credo 7: Use Advertising and Publicity as a High-Leverage Asset For the challenger brand, only clear communication is not enough, capturing the targets imagination and mind must be objective Morgan, 2009. To introduce brand into new market, roles of advertising and PR must be noticed. Both of effective tools characterize an enormous opportunity to Skoda to accomplish position in the new market since Skoda needs to attend the consumers mind and get them to spread its word. As a consequence, Skoda has been identified what the brand want to say and create the precise message to be communicated with specify the period of time, location and required task. Skoda debut its brand via PR tools is such a dominant strategy because once consumers did not know anything about its brand and new product. In order to gain the brand credibility, company needs to leverage competitors by using PR as credible source to make the brand more acceptances in the new market. Skoda has to build its position through various PR campaign such as word of mouth, special event and the group of influencers such as mavens and connectors and salesman. Advertising will be another channel that Skoda uses to convince consumers to make the decision in purchasing our product. The persuasive ads will be utilized to persuade consumer mind to use Skoda MANIA with emotional appeals of advertising techniques that company try to engage upon emotions of its audience. Moreover, key though of the brand must be highlighted through all communication messages to encourage audience perception towards its brand values. Stage 4 Sustaining challenger Momentum Become Idea-Centered, Not Consumer-Centered The brand challengers have to realize that the new ideas need to be employed in order to maintain in their momentum. Instead of changing core identity, Skoda has to refresh and make the core idea to be differentiated. As a consequence of the failure in its momentum in the market, the brand needs to sustain consumer perception and keep building relationship with consumers. To achieved this kind of challengers, Skoda has to deploy ideas-centered not consumer-centered by continuing generate product beyond customers satisfaction and product improvement. On the top of that, Skoda do not change its communication strategy, the challenge brand like Skoda tend to find more opportunity to deliver its brand value through the creative ideas and communication tools such as ambient and concept of car customization. Part 3: Marketing Communication Roles In order to generate the marketing communication program and make it strong and true, we need to employ the concept of six honest serving men of Rudyard Kipling which help we formulate the successful brief and avoid weak briefing that can stimulate and deliver the weak messages. What : The aim of this communication plan To build awareness of Skoda brand and capture consumers attention by shifting from no one know to desire brand To launch new Skoda car into Australian market with full performance of diesel engines into city type which called SKODA MANIA To stimulate the sale in order to compete market share of automotive car in Australian market Establishing of key thought VALUE to this plan , paveing the way to engage all communication tools within single focus that helps promote the effective campaign to consumers To create a new category in the consumers mind that is powerful diesel car Product Since the historical of both brand and the new product does not exist in market, we have to provide the clear benefits, features and advantages of the product to all agencies. To make them clear what our desires and needs to promote of this plan. Description: Newly powerful diesel engines has introduced into Skoda model. The superior with diesel engines which completely installed in the body. All product features designed to capture consumers attention with offered the VALUE for money. Features Advantages Benefits A large of passenger room Increase the space inside passenger room Comfort and spacious with 5 adults able to sit. Extensive equipments Import leather seats, full options of CD player and climate controlled air conditioning. Adjustable leather seat 6 step, both MP3 and USB adaptable in CD player. Reasonable price As the cheaper model in the Skoda product category. All pricing provide with negotiable agreement. Guarantee from Euro NCAP crash rating. Safety features such as six airbags, stability control and ABS brakes. This model also gets a four-star Euro NCAP crash rating. Low fuel consumption Reasonable level for diesel consumption for both standard testing and highway testing. The diesel engine is supremely improved with appropriate average figure for a mid-sized sedan. Brand personality Due to the good characteristic of brand personality should expression the core values of the brand, thus Skodas personality is centred on Elegance and European. If we compared its personality with famous person it might be Jude Law who could best represent elegance character to the brand. Key message Emotional appeals will be delivered as key tone The true value of powerful diesel car will serve as the platform for all communications and keep our campaign strategy consistency. Mandatory executional requirement legal qualification Company logo has to be shown in all communication tools. Tag line Simply clever should align with brand logo. All communication tools should end up with key message of the product which is The true value of powerful diesel car Activities Following are activities must be done; Why : The reasons that we need to perform this integrated communication plan are building positive brand awareness and associating the brand in the mind of consumers. Moreover, as a brand challenger competing the brand leader and gaining number one share in the market would be the optimum outcome for the brand. Who The primary target that we want to communicate with would be male 25-40 years old those working men who looking for the car that provide them better performance with elegance style. Secondary target are smart business people both male and female who age raging from 25-35 years old. Demographic characteristics Working people age is 25 or above Income level $AUS 9,000 per month. Most who lived in city or suburbs. Psychographic characteristics Lifestyle: Sociable, friendly, concern for others and pleasantness. Attitude: Self-confidence and belief in their decision. Where : The main campaign will be carried out in Sydney as centre in order to build giant impact in Australia. We need to implement in the big city because our target market mostly work and live in Sydney. Moreover, to create the powerful communication tools, we need to gain the massive reach and visibility from our prospects by placing our media in the centre, department store and office building of city such as CBD, QVB and martin place. When : This campaign will be carried out for 7 months starting from September 2010 until end of January 2011. For the details will be shown as following timeline; How : Measuring the effectiveness of marketing campaigns is to determine how successful it is. So, we need to set judgment criteria for each marketing communication tasks by tracking the main measurement such as Key performance index Total number of sales Leads generation. For each marketing task we can assess the effectiveness as following; Requests for information/brochure Request test drive Retail dealer traffic Website traffic or click-through rates Number of coupon redemption Phone lines to track phone orders Communication Brief Market research brief Objective To measure consumers value perception towards Skoda before and after the new communication campaign. To assess whether creative development create impact to the audience or not To conducted creative development to analysis whether IMC campaign achieves its objectives and marketing goals or not. To anticipate the future outcome of the social trend towards product category market Socials insight Customers Insight Target market / Audience Middle / city car segmentation. Respondents; businessmen and women 20 45 year of age. The research method Focus group Open-ended questionnaire Online survey Required task : Conducting brand positioning and image testing Conducting creative assessment Conducting Outcome-based research to study consumers insight and experience about city car Geographical boundaries All market research activities should be done in Sydney, Australia. Timeline Market research should be conducted start from week 1 week 2 of September 2010 Budget $ 320,000 for overall market research budget Advertising agency brief The role of advertising agency: Advertising agency has a responsibility to communicate our brand to the public via mass media. Each media will perform with particular purpose in order to capture a different area of prospect mind. Objective To build the brand awareness of Skoda To motivate consumers demand through the effective media To promote new product SKODA MANIA diesel engines Target audience Male 25 45 year of age. Key thought : VALUE Mood and Tone : Elegance / Prestige / Powerful / Smart Clean Key message : The true value of powerful diesel car Mandatory: All advertisements have function to influence our target audience to purchase the product Key message must out the end of ads scene Brand logo must be shown in all advertisement as well as tagline Simple clever TVC concept must engage a compelling story to unite the idea of with emotional. Story should build audiences emotion and energy with the detailed information of brand image and history. Advertising Campaign Tools Agency must develop 2 TVC , 2 print ads and 1 out of home medias TV Commercial: must be promoted during prime time. Print ads: must be placed in impact areas, could capture mass target audience such as train stations, bus stops, and office building areas and shopping centre. Timeline: Ads will be launched first 3 weeks of October 2010 then week 2 and 4 of both November and December 2010. Then only week 2 on January 2011 Budget $ 1,840,000 for overall advertising budget PR agency brief The role of PR agency: due to we want to establish brand reputation in the market and provide product into new category, PR such a powerful tool to help company accomplish lots of goal such as create Skoda name in consumers mind and capture consumers attention. Objective To build the brand awareness of Skoda To amplify talk of the town as well as buzz of Skoda test drive campaign To create brand value and equity into consumers perception To promote new product SKODA MANIA diesel engines Target audience Consumers, government , dealers , suppliers , corporate , NGOs and employees Key thought : VALUE Key message : The true value of powerful diesel car Required task: Providing press kit / press release to mass media about our brand new product The article published about the brand must be written in the magazine, advertorial and newspaper. The content must be captured attention of consumers, compete share of mind, and highlight on our product attribute VALUE Selecting Skoda brand ambassador who can be represented to brand concept and brand personality It is PR roles to create an attractive test drive event to amplify brands virus and motivate those three groups; Connectors, Marven and Salemen. To launch road show test drive event , let consumers experience with the new Skoda product and create word of mouth Word of mouth PR also responsible for generate the big impact of the buzz, thus we will engage people to word of mouth marketing as a key component to spread our test drive event. To let consumers experience with our SKODA MANIA and it is also opportunity of them to receive our product details and benefit of Skoda concept. Then the consumers will share experience among their friends and family. Moreover, word of mouth is more likely to reach and touch the mind of consumers which could drive the message to reach mass target without or low assistance from the company. So in this test drive event, it is necessary to invite all journalists from car magazine, men magazine and newspapers to attend and experience with test drive as well. The Buzz must encourage all journalists and maven to experience and spread about our product by providing advantage and highlighting on how consumer will perceive the value of the new brand product Timeline : Press release will be launched on week 1 October 2010 Brand ambassador will be selected on week 1 October 2010 Special event will be launched on first week 2 of November 2010 and run on for the 3 weeks Articles and advertorials in magazine and newspaper will start written after first week of test drive event Budget $ 1,440,000 for overall PR budget campaign Media planner brief Objective To select the effective media for all campaign tools Target audience Male 25 45 year of age. Key thought : VALUE Key message : The true value of powerful diesel car Required task Agency needs to select the powerful media

Genetic Engineering :: Bioengineering Essays

Bioengineering, or genetic engineering is an altering of genes in a particular species for a particular outcome. It involves taking genes from their normal location in one organism and either transferring them elsewhere or putting them back into the original organism in different combinations. Most biomolecules exist in low concentrations and as complex, mixed populations which it is not possible to work efficiently. This problem was solved in 1970 using a bug, Escherichia coli, a normally innocuous commensal occupant of the human gut. By inserting a piece of DNA of interest into a vector molecule, a molecule with a bacterial origin of replication, when the whole recombinant construction is introduced into a bacterial colonies all derived from a single original cell bearing the recombinant vector, in a short time a large amount of DNA of interest is produced. This can be purified from contaminating bacterial DNA easily and the resulting product is said to have been "cloned". So far, scientists have used genetic engineering to produce, for example: - improve vaccines against animal diseases such as footrot and pig scours; - pure human products such as insulin, and human growth hormone in commercial quantities; - existing antibiotics by more economical methods; - new kinds of antibiotics not otherwise available; - plants with resistance to some pesticides, insects and diseases; - plants with improved nutritional qualities to enhance livestock productivity. Methods: - Manipulation of the Gene pool, which is related to Hybridization which is the breeding of species but the species are not the same but they are related. - Chain reaction is the production of many identical copies of a particular DNA fragment. - The utility of cloning is important, it provides the ability to determine the genetic organization of particular regions or whole genome. However, it also facilitates the production of naturally-occurring and artificially-modified biological products by the expression of cloned genes. - Insertion of selectable marker genes to pick out recombinant molecules containing foreign inserts -

Coca-Cola Marketing Strategy

1)Discuss the attitudes and related beliefs toward coca-cola of intensely brand- loyal consumers (perhaps like those who were upset by the new coke in 1985). How might their attitudes and beliefs differ from those of less involved, less loyal consumers? What marketing implications would these differences have? 2)Do you think it’s possible for consumers to be loyal to more than one brand of soft drink? What about more than one brand of cola? Discuss the pros and cons of having several brands in a product category (as do coca-cola and Pepsi in the cola category). Compare the strategy of line extension to that of creating completely distinct brands for these products. What factors should marketers consider in making this important decision? 3)Many marketers made a distinction between customers and consumers. For instance, coca-cola sells cola syrup directly to its customers, the operators of bottling plants. The bottlers sell bottled coke products to retailers, vending machine operators, restaurants, airlines, and so forth. Those organizations, in turn, sell coca-cola products to individual consumers who drink it. Discuss how the salient beliefs about coke products might differ for customers and consumers. How might their attitudes toward coke differ? Who should coca-cola pay more attention to its customers or the consumer? Why? 4)Discuss coca-cola’s various strategies for managing brand equity of its many products. For instance, what are the pros and cons of borrowing versus creating brand equity? Analyze coke’s attempt to revive brand equity by reintroducing the contour bottle around the world. 5)What is your opinion about the effects on consumer attitudes and intentions of coca-cola’s proliferation of choice alternatives? Why do you think so?

Hamlet, The Metamorphosis, and Frankenstein Essay

Familial relations are often strained in the world of literature, especially between fathers and sons. However, these strains grow when traditional notions of fatherhood are altered or circumvented; so Hamlet has a difficult time dealing with an uncle-turn-father, and Gregor Samsa’s father is unable to truly be a parent to a gigantic cockroach. Even Victor Frankenstein is unsure how to treat his creation—as a son to care for and provide for, or as an out of control science experiment gone awry. Each of these texts shows traditional notions of father and son relationships breaking under the strain of unconventional fatherhood. Hamlet, perhaps, provides the most telling example of these strains of convention—Hamlet’s primary difficulty is his inability to be a good son to both of his fathers. To be a good son to King Hamlet means avenging his alleged murder by murdering Claudius; to be a good son to Claudius means ignoring the pleadings of his ghostly father. Prince Hamlet sees his role as son to Claudius as essentially void, due to the marriage of Claudius and Gertude being (at best) â€Å"damned incest† and, at worst, a politically-contrived accessory to the murder of the king. This is what fuels Hamlet’s odd confrontation with Gertrude—he sees his plan to murder Claudius as a way of returning the family to the way it was. Of course, Hamlet fails to freshen up what is â€Å"rotten in the state of Denmark†Ã¢â‚¬â€he merely added to the decay via the pile of bodies at the end of the play. Of these three tales, it is a morbid irony that the father/son relationship between a man and a giant cockroach of a son may, in fact, be the most conventional one. This relationship is highlighted by a kind of brutal utility—Gregor is useful to his father for as long as he is able to provide for his father. In this sense, the most profound change in the story in the eyes of the eldest Samsa is not his son into an insect, but his son changing from a provider to one who needs to be provided for. This sparks anger, outrage, and ultimately, abandonment. This brutal utility is highlighted by the end of the story, in which the family hopes to find a young man for Greta, essentially scheming to replace one provider with another. Gregor, in turn, feels his death is the best thing for the family: while dying, â€Å"he remembered his family with deep feelings of love. † Victor Frankenstein’s relationship with his creation is a mockery of traditional father/son relationships, just as Frankenstein’s actions are a mockery of God’s abilities. Victor wants his â€Å"son† to be a walking, talking example of his own genius. However, this focus on his own achievements means that he is unable to provide for his son—as he says, his focus is on â€Å"treading in the steps already marked, I will pioneer a new way, explore unknown powers, and unfold to the world the deepest mysteries of creation. † His son, unable to experience the love of a woman or a father, is left to feel like he is â€Å"miserable and the abandoned† and â€Å"an abortion, to be spurned at, and kicked, and trampled on. † The phrasing is very apt: the monster feels like he is merely the discarded and abandoned tissue that his â€Å"father† never wished to claim as a son. Three disparate tales—Hamlet, The Metamorphosis, and Frankenstein—prevent father and son relationship that are outside the bounds of normality. In this sense, the tales are normative, as they illustrate what a normal father/son relationship is by clearly exhibiting what one is not. Audiences are left to ponder whether they will treat family members differently when their family changes; whether shifting relationships means they, themselves, must change; and whether children from alternative circumstances are somehow worth any less of a parent’s love.

Advertising Radio Fm Brand Essay

‘Advertising Radio FM Brand’ is famous case in Business Communication for MBA. In this article, I’ve written the answers of this case. Hope it will be beneficial for the students who seeking the answers to these questions: 1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case? 2. Would any of the non-verbal communications in this spot (ad) not work well in another culture? 3. What role does music play in this spot? Who is the target market? Here are the answers: 1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case? Ans.: Non-verbal communication means exchanging few words with other people without any speech and sound. The various ways of non-verbal communication are posture or body language, gesture, facial expressions such as eye contact or laughing or crying etc, symbolizing, drawings or symbols, emotions, etc. In this commercial ad, there is a non-verbal communication found in between a young man and gorgeous woman; that the man couldn’t understand due to loud sound of music she danced with and her expression what she wants to say. In this case of commercial ad, eye contact, smiling and waving are the non-verbal communication are being used. 2. Would any of the non-verbal communications in this spot (ad) not work well in another culture? Ans.: The thumbs-up sign has different meanings in different countries. In Japan, it means to money and in Iran it means something wrong or indecent. In Canada, excessive gesturing is generally avoided. 3. What role does music play in this spot? Who is the target market? Ans.: In this ad, music plays an important role; played loudly to promote a music channel i‘five’. The target market or audience on this spot is youths. Youths or youngsters who usually like to attend parties and loves music as one of their common leisure pursuit.

Operation management within maintenance operation in Maersk Oil Qatar Essay

Operation management within maintenance operation in Maersk Oil Qatar - Essay Example The intention of this study is an operations management as a segment of business that focuses on the production of goods and services. It focus is to make sure that business operations are efficient in that it uses as little resources as possible and effective in terms of meeting customer requirements and expectations. It focuses on managing the process that transfers inputs (in the forms of materials, labor and energy) into outputs (in the form of goods and services). Major operations management and problem solving techniques pertaining to the oil and gas industry include: estimating, organizing, modeling, planning and controlling resources and schedules with the aim of optimizing project performance and quality. Due to intense competitiveness, companies need to look for differentiating elements in the products and services they offer. After the business and service strategies have been identified, the management of productive and logistic operations plays a crucial role in the deve lopment of products and services to be supplied. Once the requirements of various clients have been identified, the operations management is applied to assess, define, schedule and monitor the resources and capacities needed to provide the solutions they want. Operations management is needed so as to make sure the efficiency and effectiveness of the flows of materials from the supplier, through the productive and distribution systems, to the customer, along with the related information flows.

Childhood life in Swizterland Research Paper Example | Topics and Well Written Essays - 1500 words

Childhood life in Swizterland - Research Paper Example When students complete their primary school they are assumed to have completed their first portion of their education in different types of grade one school. These schools emphasize on occupational or academic subjects to different degrees. There are then the grade two schools which are not obligatory for students to attend. They include trade and gymnasium schools, which act as opening doors for students to the university. Despite the challenges faced by Swiss government, it has tried to provide standard life for its citizens. Private schools in Switzerland are mostly found in the French speaking cantons. These schools provide quality education, and they offer various academic opportunities. Most of the children in Switzerland complete their primary education and this account for about 98%. There are about 10 universities that are managed by the cantons in Switzerland (Colombo, 2006). Four of the universities are located in areas speaking French, and four are located in the area speaking German. The universities in Switzerland are funded by the cantons as the confederation contributing about 53%. One- third of the contribution in higher education is directed to research and some to development. Research has shown that 49% of adult have tertiary education where the enrollment of men is about 53% while that of women is about 44%. The literacy rate of men and women is approximately 99%. Swiss is well known for the high standard of education that it offers, and it is funded by the public. Switzerland concentr ates on improving its education system because it has few natural resources for improving their economy and a country as a whole (Hug). It is because of this reason that makes many people continue studying even after they have completed their compulsory education. People prefer to take more that one course after finishing their compulsory education as this make them become diverse. It is very unfortunate for the education system because it

Banking and Finance Essay Example | Topics and Well Written Essays - 2000 words

Banking and Finance - Essay Example Interest on the bond is provided every six months and the principle amount is given at the maturity date. Generally, bonds are issued by the corporation and government bonds are differentiated according to the payment of interest, the market they are issued in, the currency they are to be paid in and the legal status etc. Corporate bonds can be purchased through the security market. Company bonds provide high rate of interest but have more risks as compared to the government bond. While selecting the bond, the risk tolerance of the investor should be taken into consideration. Those who are ready to bear risks, can invest in corporate bonds and those who cannot afford any risks, can choose the government bond. â€Å" The credit risk associated with bonds range from relatively safe Treasury bills to extremely risky junk bonds to corporations or countries that are in a questionable financial position† (What are the Different Types of Bonds Available?, 2009, para. 4). The various kinds of bonds are as follows: Zero Coupon Bonds: The zero coupon bonds are those which became famous recently Zero coupon bonds are those bonds on which the companies do not provide the interest but issue the bonds at a discount rate with comparison to the maturity value. The difference between the issue price and the maturity value represent the return or interest. This can be explained through the following example: Suppose the company issues bonds at a value of $200 for each bond during a period of 5 years. Under zero bonds, the investor would not get interest on his investment but at the end of the particular period he will get $220 for each bond. It would then constitute the gain or interest on his investment. As per this, The issue price of bond = $200 Maturity value of bond = $220 Here $20 represents the gain or interest of investment Fixed Income Bonds: Fixed bond is a long term debt paper in which the rate of interest is fixed in advance. Under fixed income bonds, the inve stor would get a fixed and constant return on his investment at a regular interval and at the time of maturity, he will get the principle amount. Fixed income bonds provide safety to the investor on his investment, so these are preferable to those investors who would like to get stable return on their investment. Mostly state and central government issue this kind of bonds and these bonds are treated as a high safety investment. â€Å"The central or national governments also have the power to print money to pay their debts, as they control the money supply and currency of their countries† (Government Bonds, n.d., para. 2). Example: Consider an investor who makes investment on 12% bonds having a face value of $ 150. Suppose he invested on 100 bonds. The investor would get interest rate as given below: Investor makes investment = 100*$150 = $15000 The rate of interest is 12% Return = 15000 * 12 /100 = $1800 Floating rate bonds: In case of floating rate bonds, the interest provi ded to the investors during their investment is not predetermined. Interests on such bonds are paid in fluctuating basis, from time to time, according to the benchmark price. Under such bonds, the interest rate is determined in accordance with the market interest rate along with some other external factors. â€Å"The amounts of these variable payments are determined by the current market interest r